Chief Creative Officer · Mumbai, India

Crafting visual ideas that shape brands and culture.

I believe the strongest ideas are both beautifully crafted and commercially effective. For more than 20 years, I've partnered with brands to create work that earns attention, changes behaviour, and delivers results. From global names like Netflix, Adidas, Vodafone, DHL, Nissan and UNIQLO to ambitious local brands like Godrej, Tata, AM/NS my work has been recognised across the industry's leading award shows while staying grounded in the power of visual storytelling, design, and creative leadership.

Gold ECHO · DMA International 2010 ✦ Abby One Show · Best Song 2023 ✦ Kyoorius Inbook · Cinthol 2017 ✦ Effie Finalist · 2016 ✦ Art Person of the Year · Creativeland 2016–17 ✦ Yahoo! Big Chair Silver · 2011 ✦ Abby One Show · 4× Metals 2022 ✦ Caples Finalist · 2011 ✦ International ECHO Silver · 2013 ✦ Gold ECHO · DMA International 2010 ✦ Abby One Show · Best Song 2023 ✦ Kyoorius Inbook · Cinthol 2017 ✦ Effie Finalist · 2016 ✦ Art Person of the Year · Creativeland 2016–17 ✦ Yahoo! Big Chair Silver · 2011 ✦ Abby One Show · 4× Metals 2022 ✦ Caples Finalist · 2011 ✦ International ECHO Silver · 2013 ✦
Client Partnerships

A curated selection of brands shaped over two decades of creative leadership.

Adidas
Netflix
Vodafone
DHL
Nissan
AM/NS India
Godrej
Indeed
UNIQLO
Lenovo
Vida Vaka Voom - VIDA x KKR
Campaign Music Video Press Ad TVC

Vida Vaka Voom - VIDA x KKR

VIDA VAKA VOOM isn’t a line. It’s a rhythm.

More than just an anthem, it’s the sound of a changing India on the move.


Electric doesn’t roar. It responds, instantly, effortlessly, powerfully.

Vida Vaka Voom is our way of giving that feeling a voice. Working with Amit Trivedi, we set out to create something that feels like the street, the ride, and the rider, all at once. Not an ad people watch, but something they move to.



 


The result is an anthem that translates product energy into cultural currency, built to travel through sound, reels, streets, and everyday expression, and into the IPL through our collaboration with Kolkata Knight Riders. With a simple hookstep that helps it move even further. Because when people start performing your brand, you’re no longer just communicating, you’re moving.




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3 KA DREAM - Adidas
Campaign Outdoor Print TVC

3 KA DREAM - Adidas

3 Ka Dream" serves as a rallying cry, igniting a collective belief that achieving the dream is possible. It encapsulates the unwavering hope of fans as they fervently support their team's quest for the 3rd ODI World Cup victory. This campaign embodies adidas' philosophy that with passion, "Impossible Is Nothing."










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Uniqlo - Campaigns
Campaign Outdoor TVC

Uniqlo - Campaigns

While each film tells a different story, they all stem from a single belief—UNIQLO's LifeWear philosophy. Whether featuring Jasprit Bumrah, Rahul Dravid, Sidharth Malhotra, or Kareena Kapoor Khan, every film interprets the idea of thoughtfully designed clothing that makes everyday life better.










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Re/magineering brighter futures - AM/NS INDIA
Tuesday, August 8, 2023

Re/magineering brighter futures - AM/NS INDIA

AM/NS India is Reimagineering the world, that highlights the brand promise of brighter futures, with smarter steels, for people from all walks of life. Inspired by the forward slash in the logo, we reinterpreted it as a ‘Jharokha’, a window into the future.











Winner at the Abby One Show 2023 for the Best Song

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If Rooms Could Talk - Godrej Aer
Campaign Digital Films Print TVC

If Rooms Could Talk - Godrej Aer

Instead of asking people what makes a home feel fresh, we gave the home's everyday objects a voice. Cast with distinct personalities and brought to life through CGI and animation, they made one thing clear: every room deserved the freshness of Godrej Aer.

Because if rooms could talk, they'd ask for Godrej Aer.







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Navarasa - Netflix
Activation Campaign Outdoor Print

Navarasa - Netflix

Mani Ratnam's Navarasa brought together nine of Tamil cinema's most celebrated directors, each interpreting one of the nine human emotions through a unique short film. Our campaign extended this idea beyond the screen, turning the launch into a celebration of emotion itself.


The centerpiece was a series of striking black-and-white portraits, capturing each director embodying the very emotion they explored in their film—transforming acclaimed filmmakers into the faces of their own stories.



On Instagram, an interactive AR filter invited audiences to capture all nine emotions in a single personalised Navarasa poster, placing them at the centre of the campaign and letting everyone experience the full spectrum of human emotion.


We took Navarasa to one of the world's most iconic landmarks with a spectacular projection on the Burj Khalifa, transforming the skyscraper into a towering tribute to the nine emotions. The installation amplified the campaign's global scale while celebrating Tamil cinema on an international stage.



To take the celebration into the streets, we collaborated with graffiti artists across Tamil Nadu to create large-scale murals inspired by the nine emotions, making Navarasa a cultural conversation rather than just a streaming release. 
Across portraiture, public art and digital interaction, the campaign celebrated the richness of the nine rasas—bringing Navarasa to life long before audiences watched the films.

ABBY One Show Awards 2022

Netflix's Navarasa – Instagram AR Filter

Bronze – Best in Platform Innovation

Merit – Instagram Filter


Design Craft Category
Netflix's Navarasa – Festival of Emotions: Graffiti Art

Bronze – Use of Illustration

Bronze – Use of Mixed Media

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Cinthol Lime - Wake up Alive
Monday, January 6, 2020

Cinthol Lime - Wake up Alive


Cinthol Lime has always positioned itself in the realm of freshness. So with this campaign “Wake up Alive” we went notches higher and tried to capture the jolt of freshness one feels, after a refreshing Cinthol Lime shower.


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Red Notice - Netflix
Campaign Digital Films Music Video Social Media

Red Notice - Netflix

Don't market the movie. Create the moment.

To launch Netflix's biggest blockbuster, we borrowed a page from Bollywood's playbook. A first-ever collaboration between Divine, Badshah and Jonita Gandhi turned Bach Ke Rehna into more than a soundtrack—it became the cultural spark that introduced Red Notice to India.





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Havmor Ice Cream – The Cool Gaiz
Campaign Digital Films Outdoor Poster Print TVC

Havmor Ice Cream – The Cool Gaiz

We wanted to establish Havmor as a brand synonymous with real milk ice cream. And who better to tell this story than cows themselves. #MadeOfMilk pushes that thought further in a humorous way. With the help of the two Cool Gaiz






The Cool Gaiz, eat, breathe, & dream of pure milk ice cream all day, every day. And there's nothing else they'd rather do than gulp down one Havmooooor ice cream after another.




The Cool Gaiz can’t believe their luck on discovering the magic ingredient that makes Havmor Ice Cream. It’s going to be the best summer ever! #MadeOfMilk



Just another extraordinary day in the life of The Cool Gaiz.  All it took was one question - “chocolate?” #MadeOfMilk






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Cinthol Cool - Sun Ko Kardo Set
Campaign Music Video Outdoor Poster Press Ad Social Media TVC

Cinthol Cool - Sun Ko Kardo Set

For Cinthol Cool, we didn't escape the heat—we rewrote it. A blazing desert transformed into a snow-filled playground, taking the "Challenge The Sun" idea to its most spectacular execution.





The Campaign - Case Study














Music Video - Extended Version
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Tecno CAMONi - Magic in any light.
Campaign Digital Films Press Ad TVC

Tecno CAMONi - Magic in any light.

Two truths define this campaign. The first one is that young people today document their entire lives on their smartphone cameras. And the second truth is that Tecno Camon i has some of the greatest features on both its cameras that make it the best to take pictures in any kind of light The campaign is a portrayal of both these truths."




Alternate Campaign
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Awards & Recognition

30+ honours across
India and internationally.

2023Abby One Show — Best SongAM/NS India
2022Abby One Show — Bronze & Merit (4×)Netflix Navarasa
2017Kyoorius InbookCinthol
2016–17Art Person of the Year — Creativeland
2016Effie Awards — Multiple FinalistsGodrej Aer · Cinthol
2013Silver — International ECHOVodafone
2011Yahoo! Big Chair Silver — Best MobileOgilvyOne
2011John Caples International — Finalist
2010Gold ECHO — DMA InternationalDHL
2010Silver Abby — Goafest Direct
2010Bronze Abby — Goafest Digital
2009Ogilvy Star PerformerOgilvyOne Mumbai
About

20 years.
One standard.

Lishoy George is a Chief Creative Officer with over two decades building campaigns that earn attention and drive results. Started at Ogilvy & Mather as a Creative Director and went on to lead creative across some of India's most demanding briefs — Vodafone, Netflix, DHL, Cinthol, Nissan, Godrej, Adidas, and 50+ more.

His work sits at the intersection of sharp strategy, cultural intuition, and craft. Former jury member at the DMA Echo Asia Awards 2016 and E4M Play Awards 2023.

Based in Mumbai. Available for select creative leadership engagements.

What collaborators say

"His strength lies in being able to successfully straddle strategy, creative thought and execution. Instrumental in building and managing the largest creative team at OgilvyOne."

Vinay Venkatesh · CCO, FHDigital MKTG

"A sharp thinker and a fantastic designer to boot. His easygoing manner belies his leadership skills. A great team player and an overall fun guy to have around."

Anoop Satyanand · Sr. CD, Ogilvy & Mather

"His design skills ensured all his projects were always impeccably executed. More than capable of handling a large and demanding account like Vodafone."

Graham Kelly · Regional ECD

"A passionate and talented creative with great flair. I would heartily recommend him as a superb asset to any top-flight agency."

Steve Hough · ECD, Silver Machine Digital
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