- Silver at the 2013 International ECHO™ Award
Vodafone prides itself on its outstanding service and the frequency with which employees go beyond the call of duty.
Vodafone Tales is an annual programme that turns the spotlight on these special individuals.
After an exhaustive selection, 34 employees were picked as Service Heroes. The drama of their stories was recreated to turn them from real life heroes into the superstars they actually were. Few mediums do this better than movie posters. Which is why personalised handcrafted movie posters formed a book that celebrated the year’s 34 blockbuster employees.
Each hero was depicted as the star of a movie based on his/her story. Because each one came from a different part of India, we researched the culture and the aesthetics of their region. The resultant ‘movie posters’ reflect the regional flavour in the titles, the colours, the typography and the illustration style.
- Bronze at the DMA ECHO™ Awards India 2013 for Effectiveness
- Abby Finalist at the 2012 Goafest in Design - Books/Diaries Category
Vodafone prides itself on its outstanding service and the frequency with which employees go beyond the call of duty.
After an exhaustive selection, 34 employees were picked as Service Heroes. The drama of their stories was recreated to turn them from real life heroes into the superstars they actually were. Few mediums do this better than movie posters. Which is why personalised handcrafted movie posters formed a book that celebrated the year’s 34 blockbuster employees.
Each hero was depicted as the star of a movie based on his/her story. Because each one came from a different part of India, we researched the culture and the aesthetics of their region. The resultant ‘movie posters’ reflect the regional flavour in the titles, the colours, the typography and the illustration style. 
