Vida Vaka Voom - VIDA x KKR
VIDA VAKA VOOM isn’t a line. It’s a rhythm.
More than just an anthem, it’s the sound of a changing India on the move.
Electric doesn’t roar. It responds, instantly, effortlessly, powerfully.
Vida Vaka Voom is our way of giving that feeling a voice. Working with Amit Trivedi, we set out to create something that feels like the street, the ride, and the rider, all at once. Not an ad people watch, but something they move to.
The result is an anthem that translates product energy into cultural currency, built to travel through sound, reels, streets, and everyday expression, and into the IPL through our collaboration with Kolkata Knight Riders. With a simple hookstep that helps it move even further. Because when people start performing your brand, you’re no longer just communicating, you’re moving.
3 KA DREAM - Adidas
Uniqlo - Campaigns
While each film tells a different story, they all stem from a single belief—UNIQLO's LifeWear philosophy. Whether featuring Jasprit Bumrah, Rahul Dravid, Sidharth Malhotra, or Kareena Kapoor Khan, every film interprets the idea of thoughtfully designed clothing that makes everyday life better.
Re/magineering brighter futures - AM/NS INDIA
AM/NS India is Reimagineering the world, that highlights the brand promise of brighter futures, with smarter steels, for people from all walks of life. Inspired by the forward slash in the logo, we reinterpreted it as a ‘Jharokha’, a window into the future.
Godrej Aer - Home and Car Fragrances
What if the things around us could speak up for freshness? From everyday objects at home to the little things inside our cars, we gave inanimate objects distinct personalities and a voice through CGI and animation. Using this unexpected visual language, they brought to life one shared desire: freshness that lasts, wherever life takes you. Because whether it’s your home or your car, freshness has a voice. And it speaks Godrej Aer.
Navarasa - Netflix
Mani Ratnam's Navarasa brought together nine of Tamil cinema's most celebrated directors, each interpreting one of the nine human emotions through a unique short film. Our campaign extended this idea beyond the screen, turning the launch into a celebration of emotion itself.
ABBY One Show Awards 2022
Netflix's Navarasa – Instagram AR Filter
Bronze – Best in Platform Innovation
Merit – Instagram Filter
Design Craft Category
Netflix's Navarasa – Festival of Emotions: Graffiti Art
Bronze – Use of Illustration
Bronze – Use of Mixed Media
Cinthol Lime - Wake up Alive
Red Notice - Netflix
Don't market the movie. Create the moment.
To launch Netflix's biggest blockbuster, we borrowed a page from Bollywood's playbook. A first-ever collaboration between Divine, Badshah and Jonita Gandhi turned Bach Ke Rehna into more than a soundtrack—it became the cultural spark that introduced Red Notice to India.
Havmor Ice Cream – The Cool Gaiz
The Cool Gaiz, eat, breathe, & dream of pure milk ice cream all day, every day. And there's nothing else they'd rather do than gulp down one Havmooooor ice cream after another.
Just another extraordinary day in the life of The Cool Gaiz. All it took was one question - “chocolate?” #MadeOfMilk
Cinthol Cool - Sun Ko Kardo Set
Tecno CAMONi - Magic in any light.
