Nissan Evalia - Launch Campaign
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| Dealer Kit / Brochure |
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| Innovative Outdoor - Wind chime |
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| Test drive car design |
Vodafone Tales
- Silver at the 2013 International ECHO™ Award
Vodafone prides itself on its outstanding service and the frequency with which employees go beyond the call of duty.
Vodafone Tales is an annual programme that turns the spotlight on these special individuals.
After an exhaustive selection, 34 employees were picked as Service Heroes. The drama of their stories was recreated to turn them from real life heroes into the superstars they actually were. Few mediums do this better than movie posters. Which is why personalised handcrafted movie posters formed a book that celebrated the year’s 34 blockbuster employees.
Each hero was depicted as the star of a movie based on his/her story. Because each one came from a different part of India, we researched the culture and the aesthetics of their region. The resultant ‘movie posters’ reflect the regional flavour in the titles, the colours, the typography and the illustration style.
- Bronze at the DMA ECHO™ Awards India 2013 for Effectiveness
- Abby Finalist at the 2012 Goafest in Design - Books/Diaries Category
Vodafone prides itself on its outstanding service and the frequency with which employees go beyond the call of duty.
After an exhaustive selection, 34 employees were picked as Service Heroes. The drama of their stories was recreated to turn them from real life heroes into the superstars they actually were. Few mediums do this better than movie posters. Which is why personalised handcrafted movie posters formed a book that celebrated the year’s 34 blockbuster employees.
Each hero was depicted as the star of a movie based on his/her story. Because each one came from a different part of India, we researched the culture and the aesthetics of their region. The resultant ‘movie posters’ reflect the regional flavour in the titles, the colours, the typography and the illustration style. 
Vodafone - MNP, Chocolate DM
The Brief: Use Mobile Number Portability (MNP) to leverage the equity, superior network and personalised service of Vodafone and convert high value customers.
The Insight: When customers from competitive networks used Vodafone while roaming, they were happy not only with the network but with the service as well. MNP provided the ideal occasion to nudge them towards a permanent switch.
The Execution: We selected 500 customers on competing networks with monthly billings of over `20,000. Each one received a mailer that let them experience Vodafone’s personalised approach - their mobile number crafted in chocolate. Ten pieces of delight with ten reasons to switch to Vodafone.
The Impact: The audience experienced delight on two levels – the instant, edible one, and the longer-term sweetness of Vodafone’s personalised services. 280 of the recipients (56%) switched to Vodafone purely as a result of this activity.
DHL - Yacht DM
- Winner of the Prestigous GOLD Echo in the 2010 DMA International Echo
- Winner of a Silver Abby at the 2010 Goafest in the Direct - Flat Mail Category
- Caples Finalist in the 2011 John Caples International Award
A personalised DM for the yacht owners, sending them blue prints of their own yachts, telling them no one knows their yacht better. So next time you want to import any part for your yacht, DHL is one name you should always remember...
- Winner of a Silver Abby at the 2010 Goafest in the Direct - Flat Mail Category
- Caples Finalist in the 2011 John Caples International Award
A personalised DM for the yacht owners, sending them blue prints of their own yachts, telling them no one knows their yacht better. So next time you want to import any part for your yacht, DHL is one name you should always remember...
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