Godrej Protekt - Mr. Magic Handwash Campaign
Godrej aer twist - BetterDriveEveryDay
We took a simple truth — a great-smelling car can make an everyday drive feel better — and made it the entire idea. Instead of overpromising what a car freshener can do, the film humorously asks “What’s your role?” and lets aer answer honestly: it simply makes your drive better, every day. A quirky, refreshingly honest approach that turns an everyday product benefit into a relatable reason to use a car freshener.
Cinthol DeoStick - Digital Campaigns
TESTED FOR AWESOME
We followed an everyday urbanite through a packed, energetic day — work, play, chaos and everything in between — and showed how he keeps going, no matter the wear and tear. Shot as one seemingly continuous take, seamlessly designed sets let the camera flow from one moment to the next, just like his day. Because when your day is awesome, your freshness needs to last.
Cinthol Deostick. #TestedForAwesome
READY FOR AWESOME
We turned Cinthol’s journey into the world of women by putting the viewer in their shoes — literally. A POV film takes us through the grit, sweat and relentless determination of female athletes as they push past every limitation. Because the same fearless spirit that drives them is what makes every woman #ReadyForAwesome.
Cinthol DeoStick - DeoReborn Campaign
Godrej Aer Pocket - Happy Bathrooms, Campaign
Nissan Evalia - Launch Campaign
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| Innovative Outdoor - Wind chime |
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| Test drive car design |
Vodafone Tales
Vodafone prides itself on its outstanding service and the frequency with which employees go beyond the call of duty.
After an exhaustive selection, 34 employees were picked as Service Heroes. The drama of their stories was recreated to turn them from real life heroes into the superstars they actually were. Few mediums do this better than movie posters. Which is why personalised handcrafted movie posters formed a book that celebrated the year’s 34 blockbuster employees.
Each hero was depicted as the star of a movie based on his/her story. Because each one came from a different part of India, we researched the culture and the aesthetics of their region. The resultant ‘movie posters’ reflect the regional flavour in the titles, the colours, the typography and the illustration style. 
Vodafone - MNP, Chocolate DM
The Execution: We selected 500 customers on competing networks with monthly billings of over `20,000. Each one received a mailer that let them experience Vodafone’s personalised approach - their mobile number crafted in chocolate. Ten pieces of delight with ten reasons to switch to Vodafone.